Courses

BBA – Bachelors in Business Administration

Program Overview

Bachelor of Business Administration can be pursued by students from any stream. An exhaustive three-year (6 semesters) undergraduate programme offering in-depth study of theoretical concepts and functional areas in Business Administration.

From managerial economics, business mathematics, organizational behavior, accounting, marketing, human resource, business law, management information systems, financial  management, production & operations and advertising & sales
promotion to total quality management, business statistics and behavioral science – the course covers important concepts, practices and trends in the subject area.

Study Mode

Accreditation

Accreditation

Hiring Partners

Curriculum

SEMESTER 1

Accounting Fundamentals
Principles of Marketing
Management Foundation
Business Statistics
Business Communication

SEMESTER 2

Fundamentals of Financial Management
Environmental Studies
Fundamentals of Human Resource
Management
IT Applications in Business
Individual Excellence and Social Dynamic

SEMESTER 3

Essentials of Production and Operations Management
Principles of Organizational Behaviour
Research Methods for Managers
Cross Cultural Management
Financial Markets and Services

SEMESTER 4

Sales and Distribution Management
Fundamentals of Project Management
Fundamentals of Entrepreneurship
Principles of Consumer Behaviour
Operations Research

SEMESTER 5

Business Strategy
Marketing in Digital Age
Managing Customer Relationships
Financial Planning
Quality Management
Professional Ethics

SEMESTER 6

Brand Management
Fundamentals of International Human Resource Management
Fundamentals of Retailing
Dissertation

Eligibility

12th Class Certificate (Completing 12 years of formal schooling)

Fee Structure

Rs. 1,50,000/- for 3 years

Finace Options

About University

Asia’s No.1 distance learning platform is purely devoted to excellence in education, and to mounting students in various disciplines who make a difference worldwide.

Carrying forward the Amity inheritance of over two decades in education, we are far ahead in terms of technology that we use for learning programmes.

The programmes are specially designed for working professionals offering them seamless LMS based education experience “anytime anywhere” along with face to face interface, live sessions,webinars, study materials, recorded videos & one-to-one session with faculties, designed and delivered by 6000+ eminent corporate experts and faculties.

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