Courses

Online BA in Journalism and Mass Communication

About

An exhaustive three year (6 semesters) undergraduate programme offering in-depth study of theoretical concepts and functional areas in Journalism and Mass Communication.
From advertising, electronic communication, print media, news writing,public relations & corporate communication, editing, photo journalism,event management, reporting &
writing, audio visual communication, cyber journalism, and press law & media ethics to TV production, Internet &new media, and media ecology – the course covers important
concepts, trends, and practices in the subject area.

The programme provides high-quality academic and technical training using different teaching resources, including case studies, practical exercises, student meetings, screenings, and group readings. The programme includes technical skills in many areas of mass media and interaction, theoretical views on their existence and use, and historical and social knowledge of their dynamics. Given its scope, the programme will benefit anybody (with 10+2 years of formal schooling) keen to gain deep knowledge in the subject area.

Curriculum

SEMESTER 1

Mass Communication Models and Theory
Print Journalism
Graphics and Visual Communication
Business Communication

SEMESTER 2

Introduction to Radio and Audio Technique
Photography theory and Practice
Media Ethics and Laws
Environmental Studies

SEMESTER 3

Advertising Concepts
Introduction to Television Production
Introduction to Media Research
Global Media Scenario
Individual Excellence and Social Dynamic

SEMESTER 4

Online Journalism and Digital Media PR Concepts
Communication for Sustainable Development
Principles of Marketing-1
Writing for Specialism

SEMESTER 5

Event Management Concepts
Film Making Techniques
Client Servicing and Creatives
Brand Management
Professional Ethics

SEMESTER 6

Major Project
Camera Operations
PR and Campaign Planning
Digital Marketing and Content Development
Ad. Production and Campaign Planning

Eligibility

Aspiring candidates should have completed class 12th from any recognized Education Board.

Fee Structure

Rs. 1,60,000/- for 3 years

Placement

Scholarship

An exhaustive three year (6 semesters) undergraduate programme offering in-depth study of theoretical concepts and functional areas in Journalism and Mass Communication.
From advertising, electronic communication, print media, news writing,public relations & corporate communication, editing, photo journalism,event management, reporting &
writing, audio visual communication, cyber journalism, and press law & media ethics to TV production, Internet &new media, and media ecology – the course covers important
concepts, trends, and practices in the subject area.

The programme provides high-quality academic and technical training using different teaching resources, including case studies, practical exercises, student meetings, screenings, and group readings. The programme includes technical skills in many areas of mass media and interaction, theoretical views on their existence and use, and historical and social knowledge of their dynamics. Given its scope, the programme will benefit anybody (with 10+2 years of formal schooling) keen to gain deep knowledge in the subject area.

SEMESTER 1

Mass Communication Models and Theory
Print Journalism
Graphics and Visual Communication
Business Communication

SEMESTER 2

Introduction to Radio and Audio Technique
Photography theory and Practice
Media Ethics and Laws
Environmental Studies

SEMESTER 3

Advertising Concepts
Introduction to Television Production
Introduction to Media Research
Global Media Scenario
Individual Excellence and Social Dynamic

SEMESTER 4

Online Journalism and Digital Media PR Concepts
Communication for Sustainable Development
Principles of Marketing-1
Writing for Specialism

SEMESTER 5

Event Management Concepts
Film Making Techniques
Client Servicing and Creatives
Brand Management
Professional Ethics

SEMESTER 6

Major Project
Camera Operations
PR and Campaign Planning
Digital Marketing and Content Development
Ad. Production and Campaign Planning

Aspiring candidates should have completed class 12th from any recognized Education Board.

Rs. 1,60,000/- for 3 years

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